When you are a child you are taught to look up and imagine shapes and stories presented to you by their various forms. They'll catch your eye as the sun shines through at sunset or sunrise. You can tell the direction of the wind by watching them hurry along like commuters journeying to work.
Clouds come in all shapes and sizes but it's often the small cute ones that claim their fair share of the commercial limelight.
A few years ago I was delighted by the Pixar short Partly Cloudy.
Earlier this year Danny Boyle's dramatic opening ceremony for the Olympic Games 2012 in London gently gathered the audience's attention and interest with fluffy clouds on strings guided around the running track.
Then today, we have the Guinness cloud, who is clearly 'made of more'!
Our desire to personify inanimate objects works particularly well with clouds as they don't share our physical human constraints. Apart from the Pixar short which goes some way to create our own forms in the material of another. I think in a more natural sense their movement conveys ideas more akin to our freedom of thought.
