That'll be milk, bread and a recommendation please

If like me your irritation at miscellaneous minutiae would give Jon Richardson a run for his money then I think you'll enjoy these recent ads for Google Analytics.


Fans of Fresh Meat will appreciate the guest appearance in this quest for milk!


Better than sliced bread - as long as you don't want it today.


And may I recommend...

Small and fluffy but with big ambitions

When you are a child you are taught to look up and imagine shapes and stories presented to you by their various forms. They'll catch your eye as the sun shines through at sunset or sunrise. You can tell the direction of the wind by watching them hurry along like commuters journeying to work.

Clouds come in all shapes and sizes but it's often the small cute ones that claim their fair share of the commercial limelight.

A few years ago I was delighted by the Pixar short Partly Cloudy.



Earlier this year Danny Boyle's dramatic opening ceremony for the Olympic Games 2012 in London gently gathered the audience's attention and interest with fluffy clouds on strings guided around the running track.

Then today, we have the Guinness cloud, who is clearly 'made of more'!



Our desire to personify inanimate objects works particularly well with clouds as they don't share our physical human constraints. Apart from the Pixar short which goes some way to create our own forms in the material of another. I think in a more natural sense their movement conveys ideas more akin to our freedom of thought.

Exciting new things!

It's always great to work on new projects especially ones where you get to test out new skills and make exciting discoveries along the way.

This is the video I have worked on for gleambook.com and it was great fun to make. Never before has my afternoon's brief been to source the perfect 'ding'.

Working with succinct, well targeted copy helped to give the film a firm foundation. The style and tone of the gleambook brand really lends itself to this type of animation.

You can find the official link with more details on the gleambook blog 



I recommend viewing in HD if your connection can stand it!

Not one but TWO Black Pencils!

Fittingly the Old Spice campaign created by Wieden + Kennedy strolled away in a manly fashion from this year's D&AD awards. Rumour has it that as well as the TWO Black Pencils received, other items being carried were a big fish, a candle stick and I think one of them was... wait... riding a horse?!
If you have somehow missed the whole campaign do have a little peruse on YouTube to seek out the gems of this campaign. Whoever was responsible for the casting of Isiah Mustafa should be given a nod of gratitude and a small swoon from ladies everywhere.